There is a good chance you have seen or heard about an Iranian film. If so, there's an even better chance that the film's main star was a child...
There are several reasons for this. One of them being, that children would be more free to express themselves naturally than an adult or teenage woman or even man...they are less political, sexual, etc. Therefore, in order to make their films seem more realistic, many directors opt for a child centered plot. This, as some of you might know, worked wonders in International film festivals.
While in Iran, I discovered a similar phenomenon in the billboards around the country. Children are also billboard stars. And it wasn't only the toy stores or sweet shops. Any type of store would employ the use of children for advertising, from photo shops to corner stores, various billboard product ads, or shops that sell specialty Iranian cooking products.
Advertisements with men and women do exist, but basically, if you want to put some life in your ad, and not attract too much controversy (safer for the business), it's simple...just use kids.
Sometimes they are quite funny and cute...sometimes scary!
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2 comments:
that's something else
When I was in Iran I was, frankly, shocked by the use of girls on the covers of magazines and in billboards: often they are not shown as children, but as stand-ins for women: with lush hair, lipstick, and mascara. It's perverse.
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